PENGUIN TURNS 75


Penguin 75 ann logo

Penguin’s founder Allen Lane started the paperback revolution with that little flippant

but dignified Penguin (his secretary came up with the name and he sent another colleague off

to the zoo to make sketches).   One year later, 3 million Penguin paperbacks had been sold.  Today, the

Penguin imprint alone has over 4000 books in print.  To learn more about its history, see http://www.penguinbooks75.com/original10.html  here and ://www.penguinbooks75.com/timeline.html here.

Penguin’s is hands down the publishing logo most recognized internationally—including the story

of Terry Waite, the Anglican clergyman who was held hostage in Beirut.  Six months into his

captivity, Waite made friends with his jailer, and although they spoke different languages he

managed to tell the jailer he wanted a book.  He drew an oval, and he drew a penguin, and he

said, “find me a book that looks like that, and it will be a good book.”

A bright-orange

http://www.penguinbooks75.com/blog_tour.html Penguin Mobile (an adorable mini-cooper with the Penguin logo) is driving to bookstores all over the US parties in their hometowns, increase awareness

of The Nature Conservancy, and promote literacy.  At each event, a set of 75 Penguin

Books is donated to a local library or literacy group. Each author is signing the Penguin-mobile

as it makes its way across the United States, and the summer’s events will culminate with a

party at the New York Public Library in September where Penguin will auction the car

with the proceeds going to the New York Public Library.

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